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BLUEedge360
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Our Team

Our professionals concentrate on solving complex financial problems and executing specialized marketing strategies.

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Our Services

Our Six Steps fall into six separate but inter-related categories that are equally integral to sustainable profitable growth and achieving high net worth.

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Our Mission

In partnership with our clients, we discover and define opportunities globally.

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About Us

Our MissionShaping an EXCEPTIONAL future, together,Getting there is the fun part ....Knowing where "THERE" is - is the true challenge of business and our fundamental reason for being.In partnership with our clients, we discover and define opportunities globally. We create and implement the fundamental strategies to effectively capture those opportunities in diverse markets and sectors that deliver sustainable marketplace and financial success.Our mission is to work alongside clients who are passionate and are driven to succeed. We help our client's convert challenges into high value growth opportunities. We help them to define the high value, 'white space' opportunities. We create well defined strategies and action plans to capitalize on such 'white space' opportunities.The EDGE DifferenceOur exceptional business experience, unique tools, real time access to the financial community, and collaborative approach is what gives us our EDGE.We get beneath the surface of your business and stakeholder's objectives, in partnership we find lasting solutions that fit with your culture and direction. We discover powerful ideas, define action plans for growth opportunities that are evidence based to minimize risk and maximise value.
Services

Services

Services
Business Analysis
Marketing
HCM
Business Plans

Services

BLUEedge Services Help our Clients go from being Effective to Exceptional

Finding the WHITE SPACEVibrant businesses are constantly looking for new ways to deliver value. They continuously monitor how our evolving culture changes, what is expected; how new technologies change what is possible; and how existing expertise can be applied to new services, products and other markets. They look for white spaces in the business ecosystem: opportunities that are just emerging and not yet clearly articulated.Understanding ValueThere is no cookie cutter approach to competing globally. As U.S. and European companies look to expand into China, India, and Latin America, they need to revaluate their products and services accordingly. It's not just about lower price points, the opportunity lies in understanding the needs and values of the consumers in those markets.Beyond the IdeaInnovation is not just about generating ideas. It's about preparing the organization and their people on how to use them. When people are comfortable with the innovation process, it makes it easier to contribute ideas and in the end, to execute on them.

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In Any Negotiation, Knowledge is Power,Know the Outcome Before Going In.EDGE Valuation™ is a powerful, feature rich, web enabled technology that has helped numerous businesses globally, including world-class banks, M&A firms, accounting firms, and private equity firms, providing industry benched-marked financial valuation & non-financial equity assessment of companies.With more than 25 years of proven, precedent-setting success in driving value & growth, both buyer and seller transactional experience and strategic transaction tools and process, EDGE Valuation™ looks beyond the balance sheet to quantify both past financial performance and the non-financial assets that when combined, give a true picture of the business value.EDGE Valuation™ allows you to dive deep into your business to accurately evaluate a holistic 360° view, define company gaps as well as its strengths. Specifically, measured against successful equity key performance benchmarks within the current and future-forecasted business landscape, we determine each participant's competency to drive long-term equity value and appraise the worth of that competency. The result is a comprehensive report that objectively evidences both the short and long-term gaps, strengths and opportunities of each enterprise as well as predicted viability, and financial value of the future entity.

Marketing

BLUEedge's core competency is helping clients develop winning strategies to create and sustain a competitive advantage in a global and dynamic market place.Strategy should be constant at its core and flexible in its adaptation to changing markets and competitive responses. As such, we focus on formulating dynamic strategies for our clients that enable sustained profitability even in turbulent and hyper-competitive global markets. When the environment changes, our clients are not sent back to the drawing board, rather they draw on their strategic core to seize the opportunity and get ahead of the competition.Our approach is non-linear and emphasizes the strategic positioning of the organization on the competitive landscape. We then analyze core competencies and key assets in light of market opportunities and competitive threats to determine how to create sustainable competitive advantage.Strategy development services address three levels of strategy:Go-to-Market Strategy: a focus on products and markets including where and how to compete. It includes pricing strategies, value positioning, and strategic messaging. It is about determining the best market channels through which to connect with customers and deliver products and services.Competitive Strategy: achieving and sustaining a competitive advantage across product lines; designing the optimal business model for creating and capturing value; building a brand strategy and driving preference for that brand.Corporate Strategy: creating additional value through the intelligent combination of businesses that in totality reinforce the competitive advantage of each and further leverage the brand and corporate identity.Strategy Methodology Spatial Positioning: Our approach to strategy is not only non-linear, it is also multi-dimensional. Competition doesnt always come at you from the front and customers are always in motion.Market Attractiveness Modelling: Whether you are entering new markets or introducing new products into existing markets this is a very fundamental tool for this type of investigation as well as strategic evaluation is a market attractiveness model.Best Markets Modelling: Geographic positioning is key to market positioning to define what model and price point will sell best in which area.Facilitated Decision-Making: At its core, strategic planning is abbreviated decision-making. The process is comprehensive and deliberate and sets parameter so that every future decision does not have to be evaluated so extensively. Winnable Markets Econometrics: When we examine market opportunities for our clients, we do not believe it is sufficient merely to identify opportunities, we help you to also analyze them from the stand point of your ability to capture them.Strategy Solutions Strategic Positioning: Process typically involves two steps: a divergent exploration of core competences and enduring market forces followed by a more convergent analysis.Marketing Strategy: We consider a great part of our value being derived from the fact that we are outside your organization looking in while you are inside your organization looking out.Business Planning: Comprehensive business planning services including facilitating executive decision-making and business plan development.Market Entry: Whether it is entering a new sector in a familiar industry, or a new country market half-way around the world, we excel at helping our clients explore, analyze and develop strategies for entering new markets.High Net worth Exit: Stake holder plan on how to reap the spoils of Battle for the victors who get THERE

HCM

We Take an Effective Staff and Create Exceptional Leaders

Holistic Approach to Human Capital MaximizationPeople experience a brand as the totality of products, services, environment, interaction, communication and all of the different touch points they encounter. We have experienced it 1st hand, that when people begin to interact together genuinely, and they're open to each other's influence, they begin to gain new insight. The capability of inventing new approaches is increased exponentially because of differences and openness.Are you or your staff: Experiencing burnout? Wondering if there's more than "this"? Earning as much as you are worth? Leading or being led? Loosing the motivation to excel? Getting lost in the corporate rat race?The Beyond Words Experience™ promotes heightened awareness and the ability to integrate and master the tools, skills and principles of innovative leadership and amplified clarity of vision. our clients include entrepreneurs, corporate executives and individuals who consistently discover their own unique blueprint for success, while achieving greater mastery in all areas of their lives."You step up into another level of awareness, so that you can step forward into a life that works for you." Dr Lin MorelDr Lin Morel, 2010 International Coach of the Year, and Bruce Clinton, director of BLUEedge HCM, bring tremendous knowledge, experience, and energy offering a unique approach to business, spirituality, awareness, and life balance. WORKING TOGETHER Execution-Making it Happen' as a 'Formal & Predictable' Discipline In today's world, we recognise that success lies first and foremost in recruiting and retaining staff with the highest potential, turning that potential into a constantly expanding body of expertise and creating channels flexible enough to ensure that expertise can flow from any one part of your company network to any other. Maximized human capital is a critical key to success: sustained profitable growth and the most options for owner exit plans. We provide business owners with the systems and processes to obtain and retain top producing talent at all levels of their organization. The end result is the ultimate competitive advantage in all market conditions. By providing a holistic view of your work force, the solution gives you the consistent and accurate answers needed for strategic decision making.

Business Plans We Understand the Radical Changing Financial LandscapeScarce sources of capital need experts to unlock them. BLUEedge provides the highest quality financial advice and execution expertise encompassing Mergers & Acquisitions, Debt advisory, Restructuring, and Equity AdvisoryOUR UNIQUE ADVANTAGEOur real time access to the investment community and the data supporting our EDGE Valuation™ toolset has resulted time and again on being ahead of the game. Faster communications, better market information, new approaches and new solutions: these are what have given us flexibility, advantage, and an edge across changing times and circumstances. With that knowledge ingrained in our organisation, we understand that that edge is as important to your business as it is to ours. You can judge us by our solutions whose results keep our clients in the forefront.We work with a global network of partners: Venture Capital Investment Banking Asset Management Growth Equity ( PE ) Growth CapitalBLUEedge platform provides real time critical information source for due diligence, reporting, news, analysis and business development for financial transactions. Finance SolutionsPrivate Equity News, Trends & Analysis: Get detailed news linked directly to the deals and investors doing them; stay abreast of private equity fundraising, exits, trends and analysis. Private Equity Activity Monitoring: Subscribe to our daily newsletter or set up your own customized email alerts and be the first to know when activity occurs for one of the companies or peer firms on your watch list. Custom Research: We will conduct customized research for you, either company or firm specific, or on a particular trend in the industryFundraising: Search for investors currently raising funds or analyze past fundraising activity, and evaluate a firm's or an individual's track record. Limited Partners: Search for active limited partners, the types of funds/managers they are seeking and review their commitments.Finance Process: Through our research and real time access we can provide and manage the entire financial process Finance InsightInsight and analysis on private equity trends, as well as all the latest news on private equity activity including completed deals, funds that recently opened or closed, and management changes at portfolio companies and investment firms. Identify Most Active Investors: Whether you're on the lookout for your next deal or trying to expand your professional network, we can identify the right people to contact. Monitor Lead Partners in Deals Find out who's leading deals - not just investment partners, but also partners at law firms and investment banks Find Executives and Board Members Identify executives and board members to lead your portfolio companies. Find companies in your space and review who's leading them and who's sitting on their boards.
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Market Development
We Unlock New Markets and OpportunitiesBLUEedge helps our clients achieve strategic growth through strategic acquisitions, alliances, access to capital, and international development. Our global team of specialists is adept at facilitating market growth across industries and geographies and facilitating the necessary strategic relationships. In a competitive global economy, we offer our clients a way to accelerate strategic growth and achieve a global competitive position.Corporate Growth For our B2B clients, our growth services often take the shape of facilitating mergers, acquisitions, sales, or divestitures. Although we operate as an intermediary, we add exceptional value by bringing our market insights and strategic positioning acumen to each assignment, helping our clients achieve true strategic growth. Often an acquisition or sale is first identified as an opportunity through market research or strategy development.We also work with companies seeking to sell a company or business unit. In all cases, we operate as a trusted strategic advisor, not a broker or investment banker. We leverage our proven and disciplined process to help clients achieve strategic market-driven goals and recognize that a transaction is a tactical milestone, not a strategic goal.Market Development For our economic development clients, our growth services include investor recruiting, B2B matchmaking, outbound road shows, inbound investor missions, expansion and retention programs, industry growth cluster development, and overall program management to grow your economic base. We offer turn-key solutions from economic development strategy to program management to investment recruiting.Growth SolutionsCorporate GrowthMergers, Acquisitions, Sales & Divestitures- Our mergers and acquisitions practice is an extension of our market research and strategy services.Strategic Alliances- Two words are most often mis-used and over-used in the business world: strategy and synergy.International Development- Through our network of affiliates around the world, our globally experienced staff provides assistance to companies seeking to expand internationally.Capital Acquisition- For our B2B clients, we are able to develop winning business plans and prospectuses, and position them with appropriate venture capital firms. Market DevelopmentInbound Investment- A big part of market development is about attracting new industry and capital. BLUEedge is experienced in industrial recruitment, having implemented investment attraction programs around the world.Expansion and Retention- Too often market development programs focus on attracting new businesses while ignoring established businesses. Growing local businesses create jobs and can often have more impact on economic growth with less input. Industry Growth Clusters- A sound market development strategy should involve key industry growth structures. Market development is about strengthening the regional economy and to do so require building in all elements of the supply chain and infra-structure.Marketing and Promotion- Currently BLUEedge manages market development for international agencies that look to us to market their region and recruit investment.
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High Net Worth Exit

If You Are Not Planning to Work Forever.....Given that your exit from your company is likely to be the most significant financial event of your life, this decision deserves the most attention and yet it is the most neglected subject with entrepreneurial executives.A great business isn't just about having a great products and services. It is reaching great sales growth year after year. To be exceptional, you have to pursue excellence and pursue it in everything that you do to the end. It is not surprising that the majority of business owners are too busy worrying about running their own business that they fail to take account that one day they will exit.There is exiting and there is EDGE EXIT planning. Just leaving or leaving in style means working on your business with the plan of exit, and leaving your business to the successor you choose, for the price you want, at a time you pick this takes careful strategy and timing.BLUEedge clients achieved consistently higher year-on-year revenue growth, EBITDA % and higher prices on exit.
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Experience

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Experienced Professionals

Our professionals concentrate on solving complex financial problems and executing specialized marketing strategies. We strive to maintain and enhance our base of highly talented professionals and pride ourselves on being able to offer our clients more senior-level attention. Most of our professionals have advanced degrees, direct experience in Mergers and Acquisitions, and are successful business owners themselves. What to expect working with BLUEedge : TRUE RESULTS True Results require tailored solutions not limited by boundaries of departments, industries, geographies, or hierarchies. True Results are pragmatic and action-oriented, enduring and repeatable.What we look for : COMMITMENTOur clients share our passion for results and it shows in their success. Companies that desire to not just simply grow, but capture the market are the clients we look for. How we work with clients : SHARED AMBITION Shared ambition is the most important part of our relationship. We approach every client's business as if it were our own. We put ourselves in our clients' shoes, align our incentives with their objectives, and collaborate to unlock the full potential of their business.We take risk alongside our clients and we share the rewards. This builds deep and enjoyable relationships and produces true results.

Partners

Technology

Media

Finance

PitchBook is an independent and impartial research firm dedicated to providing premium data, news and analysis to the private equity industry. As a specialty-focused information resource, PitchBook's core strength is its ability to meticulously collect, organize and analyze hard-to-find private equity deal data. In partnership with BLUEedge, Pitchbook offers real-time access to a global network of investors, detailed data information for market benchmarks, and extensive information to deals done and company information.
HostLogic has been committed to SAP technology since 1989. In partnership with HostLogic, BLUEedge is able to offer the latest software components with system-integration and implementation consulting services. Being the marketleader SAP hosting partner in Eastern-Europe, HostLogic provides operational services, training and application support to our clients. These high level services, offered in several countries, help them to advance both their IT and business capabilities. Based on our longterm relationships with our clients we aim continously to help raise their success and competitiveness.
Epona Media & Entertainment Group specializes in structuring partnerships between investment clients and film and music projects. Our mandate is to bring potential investment clients together with projects that meet their business goals. While there is no shortage of opportunities looking to be funded, Epona streamlines the process by matching the client’s objectives with those of the project. Epona guides all aspects of the project from conception to creative development, production and release. Epona opens the door to global networking within the entertainment industry. Through the business relationships that we create, we build goodwill and establish various entrees to international humanitarian and charitable ventures.

Clients

Publicis Group
Deloitte
B2B
AXA
Aetna
ANZ
Blue Cross Blue Shield
PRG
Bupa
Dixons
Deutsche Bank
Dresdner Bank
Ernest and Young
FSG
HostLogic
PWC
SGH
Siemens
T systems
3i
Atkearney
Capgemini
Commersbank
DOMO
EMC
Hornagold
CSC
KPMG
Lilly Pad
UBS
Pitchbook
NHS
Omniture
King Faisal Hospital
UNISYS
SAP Hosting
Saudi Aramco
Societe Generale
Lloyds Insurance
TMD
Sunguard
Visual Sciences

Clients

We have partnered with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.Accounting & FinanceFinancial InstitutionsArchitecture, Engineering & ConstructionStaffing ( HR )MediaInformation TechnologyData ProcessingManagement ConsultantsGovernment ContractorsLaw FirmsTelecommunicationsFinance and BankingPrivate EquityConsumer ProductsEnergy & EnvironmentNGO'sHealth careRetail

Case Studies

Valuation
Funding
Expansion
Strategy

Valuation

Edge Valuation

Our Client, a large European retailer was looking to expand their operations in Central/Eastern Europe.Solution: BLUEedge was contracted to identify potential acquisitions to meet the buyer's criteria. We profiled 5 companies. One of these, Company Y, was a division of the largest UK retailer chain with operations in the CEE market. Edge Valuation provided the business knowledge and insights into both suitors, which allowed us to bring them together, knowing a transaction successful to both buyer and seller could be managed.Results: Our client successfully acquired immediate market share - with retail outlets already in place - at a savings of roughly 12 million Euro. Since the seller didn't have to close its ailing operations, it too walked away from the table with 40% more than it had anticipated. incidentally, 450 employees also got to keep their jobs.

Funding

1. Our client, a Healthcare provider operating a small 20 bed clinic, needed $120 million to build a 300 bed state of the art hospital. Solution: BLUEedge presented them with 7 different private equity funds interested in the project. Our client was able to secure adequate funding at optimal terms.

Expansion

Expansion

1. Our Client, a world renown security technology company, was interested in bidding for the position to secure the command and control center at the 2008 Beijing Olympic games.Solution: BLUEedge, through strategic partnerships and a clearly devised implementation plan, was granted the position for the client, which in turn resulted in $87 million in revenue and allowed further development for the client in the Asian Market.2. Our Client, a large transportation company, wanted to build a cross-continental railway line going ChinaSolution: BLUEedge negotiated and secured a major contract for locomotives in the upcoming railway line through China, the client increased revenue to $135 million and gained many more projects in Asia.

Strategy

Our Client, a premier provider of information and services, was stable and profitable, but wanted to enter new markets where it could profitably use its current assets. BLUEedge was asked to help the firm better understand its current consumer position, leverageable capabilities, and help the company identify and select various expansion opportunities. The firm also asked BLUEedge to advise on whether it should grow through an acquisition, joint ventures, licensing or organic development.Solution: BLUEedge repositioned the company brand, market positioning, and service offerings; which resulted in the firm entering new European Markets and doubled revenues within 4 months of launch.

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Partners
Clients
Case Studies

Our Team

Diversity is our SUPERPOWER

Bringing different perspectives to a problem allows for the best possible solution. We know that because we make it happen every day. Our diverse talent of doers and thinkers uncover the real issues, and collectively design what will make a difference in people's lives.

Combining people with diverse backgrounds and interests is our daily practice. Our approach fuels innovation and challenges our teams to find unexpected solutions. Our international network of partners empower our mission and collectively design an approach that will make a difference in our ability to achieve.

Our individuals offer deep industry experience, measurable results outside of the market, a track record of creating significant shareholder value, a dedicated focus to growing and transforming companies, and a deep understanding of the macroeconomic and microeconomic issues important to producing detailed forecasts.

Contact

Info

North AmericaCalifornia:1247 7th St, Suite 300Santa Monica, CA USA 90401Phone: 888 783 7466 New York:30th SE Madison Ave Suite 16eManhattan, New York USA 10016Phone: 888 783 7466 Georgia:240 North Ave , Suite 1201Atlanta GA USA 30308Phone: 888 783 7466 EuropeHungary:DC Offices 49 Vaci Street, 2nd Floor,Budapest, HU H-1134Phone:+36 (1) 237 1730 United Kingdom:80 Burleys Way, Leicester LE1 3BDPhone:+44 1162 513550 Germany:Flothbackring 34D-31655 Stadthagen, GermanyPhone: +49 - 5109 - 64 75 81 AsiaChina:1903, No. 1 building, No. 66 yard, Xiaguangli, Chaoyang district, Beijing China.Phone: +86 8587 0085Hong Kong:Flat A, 1/F, 1-4 Ferry St.Jordan, Kowloon, Hong Kong, ChinaPhone: +852 95537571 Australia19 Gordon StreetBurwoodNSW 2134Phone: +61 413 211 858

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